The coffee world has been turned upside down since the COVID pandemic. Delivery delays, high coffee prices, and challenges for producers, traders, and roasters. Added to that, frost and drought in Brazil, nothing is as it was just a short while ago. This podcast is intended to be a compass for everyone in the coffee industry to navigate the coming months.
In this episode: Katharina Gerasch, independent coffee consultant
In this special edition of our coffee-making podcast, I talk to people who are analyzing the current situation, clarifying issues, and raising important, new questions. Everyone who works with coffee in any way is already feeling the changes, or will be in a few weeks at the latest.
Every Sunday evening we publish a new episode of Coffea Economica. In this episode, I talk with Katharina Gerasch .
Katharina Gerasch, coffee consultant
In a conversation with Philipp Schallberger, the focus is on the challenges facing roasters these days. Katharina Gerasch comments on the current situation as follows:
- "If necessary, roasters have to slim down. My experience shows that roasters are increasingly expanding their portfolios. Now roasters have the opportunity to rethink their portfolio."
- "Sometimes it's also legitimate to consider whether I want to use a lower quality in a blend."
- "Be careful not to get into a general change mode. It's about asking precisely what I need to change now and why. Don't just start running."
Next episode: 9.1.2022 with Robert Heuveldop, List & Beisler
