The coffee world has been turned upside down since the Covid pandemic. Delayed shipments, high coffee prices, and challenges for producers, traders, and roasters. Add to that frost and drought in Brazil—nothing is as it was just a short time ago. This podcast is intended to be a compass for everyone in the coffee industry to help navigate through the coming months.
In this episode: Katharina Gerasch, independent coffee consultant
In this special edition of our Kaffeemacher podcast, I talk to people who are analyzing the current situation, answering questions, and asking important new ones. Everyone working with coffee in any capacity is already feeling the changes, or will be in just a few weeks' time.
Every Sunday evening, we release a new episode of Coffea Economica. In this episode, I speak with Katharina Gerasch.
Katharina Gerasch, Coffee Consultant
In our conversation, Philipp Schallberger and Katharina Gerasch discuss the challenges facing roasters these days. Katharina Gerasch comments on the current situation as follows:
- "If necessary, roasters need to trim down. My experience shows that roasters tend to become broader and broader. Now, roasters have the opportunity to rethink their portfolio once again."
- "Sometimes it is also legitimate to consider whether I want to use a lower quality in a blend."
- "Be careful not to enter a general 'change mode.' It is about asking precisely what needs to be changed and why, right now. Don't just start running."
Next episode: 1/9/2022 with Robert Heuveldop, List & Beisler
