Andreas Idl is the co-founder and CEO of Cropster, a company that provides roasting software to ensure greater consistency and comparability in the world of roasting. In this conversation, Philipp and Andreas discuss the level of acceptance for software in a process that is firmly rooted in a hands-on approach.
Andreas sees the future of coffee roasting as one where everyone must become much more efficient, despite increasing operational complexity and expanding product ranges. Furthermore, Cropster has a global insight into the activities of roasteries, from which they learn a great deal—and they offer advice on how one might roast. We discuss where the line lies between offering help and being patronizing, as well as the question of whether Andreas can actually roast coffee at all.
