Coffee prices are as high now as they were in 1977. How will this affect the coffee trade?
The coffee trade should ensure stability in the coffee market, but it is currently in a precarious position itself. Low margins for traders and high prices for green coffee will shape the coffee world in the coming months.
To better understand "the trade," I speak directly with traders.
My guest in this conversation is Peter Lerch, who has worked in the entire coffee chain for almost 40 years, including as a trader.
He says that it's probably time to bring back the old virtues: listening, trusting, and focusing on the long term.
Peter Lerch in conversation with Philipp Schallberger
What do you think?
