The coffee world has been turned upside down since the Covid pandemic. Delivery delays, high coffee prices, challenges for producers, traders and roasters. On top of that, frost and drought in Brazil – nothing is as it was recently. This podcast aims to be a compass for everyone in the coffee industry to navigate through the coming months.
In this episode: Kleber Cruz, GEPA
In this special edition of our Kaffeemacher podcast, I talk to people who analyze the current situation, clarify questions, and ask important, new questions. Everyone who works with coffee in any form is already feeling the changes, or will be in a few weeks at the latest.
Every Sunday evening we release a new episode of Coffea Economica. In this episode, I talk to Kleber Cruz Garcia from GEPA.
Kleber Cruz, Green Coffee Buyer at GEPA GmbH
In conversation with Philipp Schallberger, Kleber Cruz comments on the current situation as follows:
- "The attractiveness of making good coffee is not very high for producers right now. The monetary incentive that specialty coffee can provide is currently non-existent, as the price for average coffee is almost the same."
- "At the same time, the number of coffee consumers who want to buy expensive coffee is getting smaller and smaller. And yet many want fair trade - and that only works when prices are at rock bottom."
- "We can count on the loyalty of our partners. But that's not free; it only comes through long-term commitment. Only then.”
Articles by Kleber Cruz on our website:
SCA Scores and Their Impact on Coffee Cooperatives
High Coffee Price: Reason for Joy, Reason for Concern
Next episode: 2.1.2022 with Katharina Gerasch, Coffee Consultant
