The coffee world has been turned upside down since the COVID pandemic. Delivery delays, high coffee prices, and challenges for producers, traders, and roasters. Added to that, frost and drought in Brazil, nothing is as it was just a short while ago. This podcast is intended to be a compass for everyone in the coffee industry to navigate the coming months.
In this episode: Kleber Cruz, GEPA
In this special edition of our coffee-making podcast, I talk to people who are analyzing the current situation, clarifying issues, and raising important, new questions. Everyone who works with coffee in any way is already feeling the changes, or will be in a few weeks at the latest.
Every Sunday evening we publish a new episode of Coffea Economica. In this episode, I talk with Kleber Cruz Garcia from GEPA .
Kleber Cruz, green coffee buyer at GEPA GmbH
In an interview with Philipp Schallberger, Kleber Cruz comments on the current situation as follows:
- "The appeal of making good coffee isn't as high for producers right now. The monetary incentive that specialty coffee can provide is currently nonexistent, as the price of average coffee is almost the same."
- "At the same time, the number of coffee consumers who want to buy expensive coffee is shrinking. And yet many still want fair trade—and that only works when prices are at rock bottom."
- "We can count on the loyalty of our partners. But that doesn't come for free; it only comes through long-term commitment. That's the only way."
Article by Kleber Cruz on our website:
SCA points and the impact on coffee cooperatives
High coffee prices: reason for joy, reason for concern
Next episode: January 2nd, 2022 with Katharina Gerasch, Coffee Consultant
The coffee world has been turned upside down since the COVID pandemic. Delivery delays, high coffee prices, and challenges for producers, traders, and roasters. Added to that, frost and drought in Brazil, nothing is as it was just a short while ago. This podcast is intended to be a compass for everyone in the coffee industry to navigate the coming months.
In this episode: Kleber Cruz, GEPA
In this special edition of our coffee-making podcast, I talk to people who are analyzing the current situation, clarifying issues, and raising important, new questions. Everyone who works with coffee in any way is already feeling the changes, or will be in a few weeks at the latest.
Every Sunday evening we publish a new episode of Coffea Economica. In this episode, I talk with Kleber Cruz Garcia from GEPA .
Kleber Cruz, green coffee buyer at GEPA GmbH
In an interview with Philipp Schallberger, Kleber Cruz comments on the current situation as follows:
- "The appeal of making good coffee isn't as high for producers right now. The monetary incentive that specialty coffee can provide is currently nonexistent, as the price of average coffee is almost the same."
- "At the same time, the number of coffee consumers who want to buy expensive coffee is shrinking. And yet many still want fair trade—and that only works when prices are at rock bottom."
- "We can count on the loyalty of our partners. But that doesn't come for free; it only comes through long-term commitment. That's the only way."
Article by Kleber Cruz on our website:
SCA points and the impact on coffee cooperatives
High coffee prices: reason for joy, reason for concern
Next episode: January 2nd, 2022 with Katharina Gerasch, Coffee Consultant
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