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    Coffea Economica Podcast: Hans Fässler, NKG Tropical Farm Management

    Coffea Economica Podcast: Hans Fässler, NKG Tropical Farm Management

    The coffee world has been turned upside down since the Covid pandemic. Delayed shipments, high coffee prices, and challenges for producers, traders, and roasters. Add to that frost and drought in Brazil – nothing is as it was just a short time ago. This podcast is intended to be a compass for everyone in the coffee industry to help navigate through the coming months.

    In this episode: Hans Fässler, NKG Tropical Farm Management

    In this special edition of our Kaffeemacher podcast, I speak with people who are analyzing the current situation, answering questions, and raising important new ones. Everyone who works with coffee in any way is already feeling these changes, or will do so in just a few weeks.

    We release a new episode of Coffea Economica every Sunday evening. In this episode, I speak with Hans Fässler from the Neumann Kaffee Gruppe's Tropical Farm Management.

    Hans Fässler, NKG Tropical Farm Management


    Hans Fässler and Philipp Schallberger talk about Brazil, intensive coffee production, and its cycles. Hans has been a coffee agronomist for 38 years; he has managed farms, set up coffee production for Nestlé in China, and today advises and supports coffee farms worldwide. Hans analyzes the current situation in Brazil accurately and pragmatically. An intense 40 minutes with Hans Fässler, who has clear visions for the future of coffee production.

    • "What do good producers have in common? That they regularly invest in their assets. They always reinvest in the plantation and renew it regularly."
    • "I am personally an advocate for optimizing production based on local site conditions – not maximizing, but optimizing, so that you use as little land as possible to produce a lot of coffee."
    • "The shade tree is also a competitor for the coffee plant. What is the benefit, what are the advantages and disadvantages of shade for coffee production?"



    What do you think?