The coffee world has been turned upside down since the Covid pandemic. Delivery delays, high coffee prices, challenges for producers, traders, and roasters. On top of that, frost and drought in Brazil – nothing is as it was recently. This podcast aims to be a compass for everyone in the coffee industry to navigate through the coming months.
In this episode: Robert Heuveldop, Managing Partner List & Beisler
In this special edition of our Kaffeemacher podcast, I talk to people who analyze the current situation, clarify questions, and ask important new questions. Everyone who works with coffee in any form is already feeling the changes, or will be in just a few weeks at the latest.
Every Sunday evening we publish a new episode of Coffea Economica. In this episode, I talk to Robert Heuveldop from List & Beisler.
Robert Heuveldop, List & Beisler
In the conversation with Philipp Schallberger, the focus is primarily on the basic principles of coffee trading. Robert Heuveldop provides a crash course in how coffee trading works.
- "Roasters must not, under any circumstances, use the salami tactic of quality downgrading now. That would be the biggest mistake."
- "For specialty coffees for large companies, the margin is around 1-2%. For conventional coffee, it is close to zero. For specialties for smaller roasters, it is just under 10%."
- regarding Direct Trade: "It also makes no sense if every roaster were to take on all these functions that we perform. That would be incredibly inefficient. And high costs always come at the expense of the coffee farmer."
Next episode: January 16, 2022, with Andreas Felsen, Quijote Kaffee
