The coffee world has been turned upside down since the COVID pandemic. Delivery delays, high coffee prices, and challenges for producers, traders, and roasters. Added to that, frost and drought in Brazil, nothing is as it was just a short while ago. This podcast is intended to be a compass for everyone in the coffee industry to navigate the coming months.
In this episode: Robert Heuveldop, Managing Partner List & Beisler
In this special edition of our coffee-making podcast, I talk to people who are analyzing the current situation, clarifying issues, and raising important, new questions. Everyone who works with coffee in any way is already feeling the changes, or will be in a few weeks at the latest.
Every Sunday evening we publish a new episode of Coffea Economica. In this episode, I talk with Robert Heuveldop of List & Beisler .
Robert Heuveldop, List & Beisler
The conversation with Philipp Schallberger focuses primarily on the basic principles of the coffee trade. Robert Heuveldop provides a quick overview of how the coffee trade works.
- "Roasteries mustn't resort to the salami tactic of quality downgrading now. That would be the biggest mistake."
- "For specialty coffees for the big players, the margin is roughly between 1-2%. For conventional coffee, it's close to zero. For specialty coffees for smaller roasters, it's just under 10%."
- On Direct Trade: "It also makes no sense if every roaster were to take on all of the functions we do. That would be incredibly inefficient. And high costs always come at the expense of the coffee farmer."
Next episode: 16.1.2022 with Andreas Felsen, Quijote Kaffee
