The coffee world has been turned upside down since the Covid pandemic. Delayed shipments, high coffee prices, and challenges for producers, traders, and roasters. Added to this are frost and drought in Brazil – nothing is as it was just a short time ago. This podcast aims to be a compass for everyone in the coffee industry to help navigate through the coming months.
In this episode: Raphael Studer, algrano
In this special edition of our Kaffeemacher podcast, I speak with people who are analyzing the current situation, answering questions, and asking important new ones. Anyone who works with coffee in any way is already feeling the changes, or will be in just a few weeks.
Every Sunday evening, we release a new episode of Coffea Economica. We are starting with Raphael Studer, co-founder and CEO of algrano.
Raphael Studer, Co-founder and CEO of algrano, Zurich
In conversation with Philipp Schallberger, Raphael Studer provides a sharp analysis of the current situation.
- "In the 2010s, many roasteries were just getting started. Many roasteries only know this downward trend. It is a mistake to think that it will always continue this way."
- "If we were to assume that producers calculated exactly as roasteries do, then the price would only change due to inflation. As a roaster, I would therefore have to expect that green coffee would have to become about 10% more expensive every year."
- "Traders and roasters have conditioned producers to be price takers and to act accordingly. This means that when prices rise, producers naturally accept it too. 'You have conditioned me to be a price taker, and I will take the price that the market is currently offering.'"
Next episode: 12/26/2021 with Kleber Cruz, GEPA
