The coffee world has been turned upside down since the Covid pandemic. Delivery delays, high coffee prices, challenges for producers, traders, and roasteries. In addition, frost and drought in Brazil have meant that nothing is as it was just recently. This podcast is intended to be a compass for everyone in the coffee industry to navigate through the coming months.
In this episode: Raphael Studer, algrano
In this special edition of our Kaffeemacher podcast, I talk to people who analyze the current situation, clarify questions, and ask important new questions. Everyone who works with coffee in any form is already feeling the changes, or will be in just a few weeks at the latest.
Every Sunday evening we publish a new episode of Coffea Economica. The first is Raphael Studer, co-founder and CEO of algrano.
Raphael Studer, Co-founder and CEO algrano, Zurich
In conversation with Philipp Schallberger, Raphael Studer analyzes the current situation with razor-sharp precision.
- "Many roasteries were only founded in the 2010s. Many roasteries only know this downward trend. It is wrong to believe that it will always continue like this."
- "If we were to assume that producers calculate exactly like roasteries, then the price would only change due to inflation. As a roaster, I would therefore have to expect that green coffee would have to become about 10% more expensive every year."
- "Traders and roasters have educated producers to be price-takers and to act accordingly. This means that when prices rise, producers naturally accept this. 'You taught me to be a price-taker, and I'll take the price the market is now offering.'"
Next episode: 26.12.2021 with Kleber Cruz, GEPA
