The coffee world has been turned upside down since the COVID pandemic. Delivery delays, high coffee prices, and challenges for producers, traders, and roasters. Added to that, frost and drought in Brazil, nothing is as it was just a short while ago. This podcast is intended to be a compass for everyone in the coffee industry to navigate the coming months.
In this episode: Raphael Studer, algrano
In this special edition of our coffee-making podcast, I talk to people who are analyzing the current situation, clarifying issues, and raising important, new questions. Everyone who works with coffee in any way is already feeling the changes, or will be in a few weeks at the latest.
Every Sunday evening, we publish a new episode of Coffea Economica. We kick things off with Raphael Studer , co-founder and CEO of algrano .
Raphael Studer, Co-founder and CEO algrano, Zurich
In a conversation with Philipp Schallberger, Raphael Studer analyzes the current situation in razor-sharp detail.
- "Many roasteries were founded in the 2010s. Many roasters have only experienced this downward spiral. It's a mistake to think it will continue forever."
- "If we were to assume that producers calculated the same way as roasters, then the price would only change due to inflation. As a roaster, I would have to expect that green coffee would have to become about 10% more expensive each year."
- "Traders and roasters have trained producers to be price takers and to act accordingly. This means that when prices rise, producers naturally accept them. 'You trained me to be a price taker, and I'll take whatever price the market is offering now.'"
Next episode: 26.12.2021 with Kleber Cruz, GEPA
