Brazil

Apas. Organic Coffee

Brazil is the world's largest coffee producer. Yet less than 0.5% of total production is grown organically. The Brazilian approach to coffee production is geared toward high yields on a small area. Soil is often viewed as a substrate rather than a living organism. Switching to organic farming in Brazil requires not only changing the methods but, more importantly, changing the understanding of agriculture. Apas has done just that, and we have supported them in their journey.

region

São Gonçalo do Sapucaí, Minas Gerais, Brazil

Producers

Apas Cooperative, 20 of 70 produce organic

Production quantity

We bought 1100 bags of organic harvest 25

Show that it works

What is this project about?

Almost 80% of emissions in the coffee chain come from coffee production. Therefore, if we want to reduce emissions in the coffee chain, we as roasters must start at the source. Switching from conventional to organic production is the most significant lever, as it eliminates the emissions-intensive manufacturing and use of synthetic fertilizers. Our Apas coffee has been organic since 2022, but this is not a finite state. It is the beginning of a process of producing coffee in a way that conserves resources and regenerates them even better, in a region already heavily impacted by rising temperatures and more unstable weather patterns. The efforts required to produce coffee long-term go beyond the organic label . APAS is aware of this and is continuing its training to make farms more resilient to external influences in the future and to increasingly shape coffee production as a circular process.

Alessandro Hervaz, co-founder of APAS, attended various coffee fairs in Europe in 2016 and realized that the local markets offered great potential for organically produced food. Upon returning to Brazil, he wanted to try growing his own coffee organically.

"But there were no products, no technology, no know-how in our region, so we gathered all the information and invited experts to workshops."

Several APAS members also saw potential for a more natural approach to coffee production in their own way. They decided to convert certain parts of their farm to organic farming.

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Apas

Mauricio Hervaz

"At first, everyone was skeptical. Now, new producers are coming to us and want to go organic with us."

Apas and us

Milestones

We have been importing coffee from Apas since 2017. Today, the cooperative is a strategic partner.

First visit 2019

In 2019, Felix visited the Apas cooperative. It laid the foundation for a personal relationship. We've seen each other annually since then.

Apas goes organic in 2022

We paid 75% of the organic price during the transition, which motivated 13 producers to make organic coffee for us.

Apas Decaf 2025

So that all Apas fans can also drink decaffeinated coffee, we have had our own batch decaffeinated in Bremen for the first time.

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coffee maker

Philipp Schallberger

"Together we can make a big difference. Apas is open and motivated, and their coffee is loved by our community. The leverage is there, and we will change even more together."

Facts & Figures

What does organic mean for coffee in Brazil?

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