We say yes to each other! Our two roastery projects, Spring Roasters and inthenameof, will now operate together under the name Kaffeemacher-Rösterei. A review, an explanation, and a preview.
The Foundations in January 2017
With the founding of Kaffeemacher GmbH in January 2017, our two roastery projects also launched: Spring Roasters, the coffee roastery behind Café Frühling, began operations. With this, we created a coffee brand that we allowed time to establish itself in Café Frühling and then gradually further into the city and beyond the city limits of Basel.
We also started creating brands for others with in the name of. We called this "Private Label Speciality Coffee" – and we will continue to do so. We really like the approach of creating a brand for others and roasting coffee according to the specifications of our Private Label customers. One of the first clients was Sylvia Vonlanthen, who today successfully runs Café Vonlanthen with her family. Ricola soon joined as a well-known client, before this roastery project could also slowly but surely grow.
Soon, the young team also achieved its first competition successes. Spring Roasters roasted the coffee for Agnieszka Rojewska for the Polish Championship in 2018, which she won.
At the Swiss Roasting Championships 2018, Felix came in second and was able to prove how strong he is at the roasting drum.
Neutral in Stance
We did not start the two roastery projects under the name Kaffeemacher because we wanted to remain visibly neutral with the school as the Kaffeemacher Academy. We train, advise, accompany many roastery projects, jointly develop roasting profiles, and jointly import coffee. The Academy is a place for exchange and networking in the coffee market for everyone who wants to work with us.
Over the last two years, we have realized: our neutrality and willingness to share knowledge with everyone who wants to work with us does not depend on our name. It is much more our basic attitude to operate in exactly this way. Many people, in very different projects and companies, have understood this and seek collaboration with us.
By merging the roastery projects under the umbrella of Kaffeemacher, much becomes simpler for us. Less double communication, fewer channels and websites to maintain, etc. It will also be much easier for you in the future to understand what we do as Kaffeemacher. And for us, it will be much easier to explain how our activities are connected.
Same Service, New Appearance
We are still the same, just under one name now. For us, this is a conscious step to transfer the brand values of Kaffeemacher to our roastery. Accessibility, transparency, and a clear opinion.
We continue to offer contract roasting, just no longer under the name inthenameof, but as Kaffeemacher. The coffees in our assortment are still the same, just with new labels and more and more information behind the coffees. Perhaps you have already noticed: for all new coffees, for example, we communicate the FOB price and provide an explanatory video.
To do justice to this development graphically, we will start with new packaging later this year. There's a lot more to come that we are really looking forward to.
And the Co-Roasting Space?
From the beginning, it was our aim to be an open roastery where everyone could look behind the scenes. We have no inhibitions. With the Co-Roasting Space (CRS), we have expressed this approach. The CRS is our roastery, where we rent space ourselves. Others can also rent space, such as Recolecta Coffee, TEIKEI or Ruby Rambo.
This concept will continue to exist. We love the exchange, also during roasting, and are happy to help others roast their own coffee.
And what else is coming?
Quite a bit, we promise you that. We want to communicate our coffees as transparently as possible in the future. We want to delve deeper into pricing, tell more about the challenges of coffee production, and will clearly address our perspective on central pillars of our work such as sustainability and transparency.
From now on: Kaffeemacher Rösterei
The dialogue could then look something like this:
Pastor: "Inthenameof, do you take Spring Roasters to be your lawful partner, to honor, love, and all the rest?"
And both say:
"Yes, we do."
Heartfelt congratulations to the newlyweds!
