We say yes to each other! Our two roasting projects, Spring Roasters and inthenameof, will now operate together under the name Kaffeemacher-Rösterei. A review, an explanation, and a preview.
The foundings in January 2017
With the founding of Kaffeemacher GmbH in January 2017, our two roastery projects launched simultaneously: Spring Roasters, the coffee roastery behind Café frühling , began operations. With this, we created a coffee brand that we gave time to establish itself within Café frühling and then slowly expand further into the city and beyond Basel's city limits.
We also began creating brands for others in the name of. We called it "Private Label Specialty Coffee" – and we will continue to do so. We simply love the approach of creating a brand for others and roasting coffee according to the specifications of our private label customers. One of our very first customers was Sylvia Vonlanthen, who today successfully runs Café Vonlanthen with her family. Ricola joined us shortly thereafter as a well-known customer, before this roasting project also slowly but surely grew.
The young team soon achieved their first competitive successes. The Spring Roasters roasted coffee for Agnieszka Rojewska at the 2018 Polish Championship, which she won.
At the 2018 Swiss Roasting Championships, Felix finished second and was able to prove how strong he is on the roasting drum.
Neutral in attitude
We didn't launch the two roasting projects under the name "Kaffeemacher" because we wanted to remain visibly neutral with the school as a coffee-making academy. We train, advise, and support many roasting projects, develop roasting profiles together, and import coffee together. The academy is a place for exchange and networking in the coffee market for anyone who wants to work with us.
Over the past two years, we've realized that our neutrality and willingness to share knowledge with anyone who wants to work with us isn't dependent on our name. It's much more a matter of our fundamental approach to working in exactly the same way. Many people, in very different projects and companies, have understood this and are seeking to collaborate with us.
Combining our roasting projects under the Kaffeemacher umbrella will make many things easier for us. Less duplicate communication, fewer channels and websites to maintain, etc. It will also be much easier for you to understand what we do as Kaffeemacher in the future. And it will be much easier for us to explain how our activities are connected.
Same service, new appearance
We're still the same, just now under one name. For us, this is a conscious step to transfer the coffee makers' brand values to our roastery as well: accessibility, transparency, and a clear opinion.
We continue to offer contract roasting, just no longer under the name inthenameof , but as coffee makers. The coffees in our range are still the same, simply with new labels and more and more information behind the coffees. You may have already noticed: for all new coffees, for example, we communicate the FOB price and provide an explanatory video.
To reflect this development graphically, we'll be launching new packaging this year. We've got a lot of things coming up that we're really looking forward to.
And the co-roasting space?
From the very beginning, it was our goal to be an open roastery, allowing everyone to peek behind the scenes. We're open to all. We've expressed this philosophy with the Co-Roasting Space (CRS). The CRS is our roastery, which we rent for ourselves. Others, such as Recolecta Coffee, TEIKEI , or Ruby Rambo , can also rent space.
This concept will continue. We love sharing ideas, including roasting, and enjoy helping others roast their own coffee.
And what’s next?
We promise you a few things. We want to communicate our coffees as transparently as possible in the future. We want to delve deeper into pricing, talk more about the challenges of coffee production, and clearly explain our perspective on key pillars of our work, such as sustainability and transparency.
From now on: Kaffeemacher Rösterei
The dialog could then look something like this:
Pastor: "In the name of, would you like to take Spring Roasters as your legal partner, honor him, love him, and all the rest?"
And both like this:
“Yes, we want to.”
Congratulations to the newlyweds!
