We are saying 'I do' to each other! Our two roasting projects, Spring Roasters and inthenameof, will now operate together under the name Kaffeemacher Roastery. A look back, an explanation, and a preview.
Founded in January 2017
With the founding of Kaffeemacher GmbH in January 2017, our two roasting projects were launched simultaneously: Spring Roasters, the coffee roastery behind Café frühling, began its operations. In doing so, we created a coffee brand that we gave time to establish itself in Café frühling and then slowly but surely throughout the city and beyond the city limits of Basel.
We also began creating brands for others under the name 'in the name of'. We called this "Private Label Specialty Coffee" – and we will continue to do so. We simply really like the approach of creating a brand for others and roasting coffee according to the specifications of our private label clients. One of the very first clients was Sylvia Vonlanthen, who successfully runs Café Vonlanthen with her family today. Shortly thereafter, Ricola joined as a well-known client before this roasting project was also able to grow slowly but surely.
Success in competitions for the young team soon followed. Spring Roasters roasted the coffee for Agnieszka Rojewska for the 2018 Polish Championship, which she won.
At the 2018 Swiss Roasting Championships, Felix came in second and was able to prove how strong he is at the roasting drum.
Neutral in our stance
We didn't start the two roasting projects under the name Kaffeemacher because we wanted to remain visibly neutral as the Kaffeemacher Academy. We train, advise, and support many roasting projects, develop roast profiles together, and import coffee collectively. The Academy is an exchange and networking hub in the coffee market for everyone who wants to work with us.
Over the last two years, we have realized that our neutrality and willingness to share knowledge with everyone who wants to work with us does not depend on our name. It is much more about our fundamental attitude to working exactly this way. Many people in very different projects and companies have understood this and seek to collaborate with us.
Merging the roasting projects under the Kaffeemacher umbrella makes many things easier for us. Less duplicate communication, fewer channels and websites to maintain, etc. It will also be much easier for you in the future to understand what we do as Kaffeemacher. And it will be much easier for us to explain how our work fits together.
Same service, new appearance
We are still the same, just under one name now. For us, this is a conscious step toward applying the Kaffeemacher brand values to our roastery as well. Accessibility, transparency, and a clear opinion.
We will continue to offer contract roasting, just no longer under the name inthenameof, but as Kaffeemacher. The coffees in our range are still the same, just with a new label and more and more information provided behind the coffees. Perhaps you have already noticed: for all new coffees, we communicate, for example, the FOB price and include an explanatory video.
To do justice to this development graphically, we will start using new packaging later this year. There is still a lot to come, and we are hugely looking forward to it.
And the Co-Roasting-Space?
From the beginning, it was our desire to be an open roastery where everyone can look behind the scenes. We have no fears of contact. We have given expression to this approach with the Co-Roasting-Space (CRS). The CRS is our roastery, into which we rent ourselves. Others can also rent space, such as Recolecta Coffee, TEIKEI or Ruby Rambo.
This concept will continue to exist. We love the exchange, even while roasting, and are happy to help others roast their own coffee.
And what else is coming?
A lot, we promise you. In the future, we want to communicate our coffees as transparently as possible. We would like to go into more detail about pricing, talk more about the challenges of coffee production, and clearly address our perspective on the central pillars of our work, such as sustainability and transparency.
From now on: Kaffeemacher Roastery
The dialogue could look something like this:
Priest: "inthenameof, do you take Spring Roasters to be your lawful partner, to honor them, love them, and all the rest?"
And both say:
"Yes, we do."
Hearty congratulations to the newlyweds!
